This advert makes me cringe and seethe at the same time. I singe. Or creethe.
The Co-op supermarket (with a THE) have decided having a “the” in front of their name makes them sound old fashionedy and staid. Clearly. Because in their current bout of TV adverts they have done away with it. Everytime I hear the following, it sets my teeth on edge:
“I haven’t got time to cook a meal from scratch because I’m young and hip, so I’m off to Co-op to buy some soup, an’ shit.”*
NO. It’s THE Co-op. THE.
I can’t even begin to explain why this irritates me so much, which is why this blog post is so crap. It’s like they’re trying to make it sound like a trendy nightspot or something, or like a cult or movement of some kind. Or a country. No I’ve already said I can’t explain it so I don’t know why I’m trying.
I bet they suggested calling it “Co-ops” first. To fit in with Sainsbury’s and Tescos. But no. It’ll never work. Neither does dropping the THE.
It’s THE CO-OP and NOTHING ELSE. DEAL WITH IT.
BASTARDS.
Next week my rants on why what we used to call “The Paleolithic era” is now termed “The Paleolithic”. Also “chiropractic”. Aren’t these words adjectives? Why are we using them as nouns? I want to cry.
*Heavily paraphrased
